Are you aware of your reputation on the internet? Are your competitors, ex-employees or just another disgruntled customer tarnishing your image that you have worked so meticulously to build? Any potential customer would first research about your company on the internet and the results that would show up would dramatically impact their opinion. With the ever increasing presence of blogs, forums, message boards and social networks on the internet, the Online reputation of the company can be quickly gathered with the help of the search engines. If there are negative reviews, it could prove catastrophic to your business.
To manage you online reputation, high rankings of positive publicity are required. Online Reputation Management combines their marketing skills, public relations and search engine marketing skills to provide you with good publicity thereby moving pages with negative publicity lower down the rankings. Reputation Management involves protecting and managing your reputation by influencing the search engine results.
So if you are plagued by negative publicity on the internet, online reputation management is the way to build your reputation. It usually takes around four to six months for any positive impact to be visible. This will be reflected in your business growth.
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